Helping is an essential part of who we are. Social responsibility is an
important aspect of Roots. It’s one of the core values that have governed
the company since it began in 1973.
As such, we have always believed in contributing to the communities where we live and work.
Roots is committed to doing its part in supporting positive, meaningful initiatives that address environmental
and social issues, especially in Canada.
Q: How does Roots make a difference?
In many ways, Roots has supported a variety of projects, organizations, and individuals in local communities and
on a global level. We know that we alone can’t change the world but we do believe we can – and should – make a
difference in trying to make it a better place.
Q: How does Roots provide support?
We offer assistance through financial contributions, sponsorship, or donating products in support of selected
causes and other worthy initiatives. In addition, when possible, we also promote selected community related or
environmental campaigns in our stores.
Q: What types of projects does Roots support?
Each year, Roots assists dozens of groups and individuals with causes that vary in nature. Generally, we give
priority to helping disadvantaged children and environmental work, but we also support other types of projects.
Over the years, Roots has helped countless initiatives relating to education, the environment, health, the arts,
sports, and individual athletes and activists.
Q: Is Roots a leader in environmental protection?
Very much so. Roots is a strong supporter of environmental activism, both in the local community and on the
international level, in partnership with existing organizations. Closer to home, in our own business, we have
specific policies aimed at, where possible, using ecofriendly materials, promoting recycling, and reducing waste
and packaging. Roots is also increasingly making sustainable products. We were one of the first brands in
Canada to use sustainable cotton alternatives, such as bamboo and hemp, in our clothing. For more information,
see The Greening of Roots.
Q: What childrelated causes has Roots been involved with?
Roots contributes to organizations that provide programs for children with various needs with the intention of
improving their lives. Locally, we’ve assisted special programs at Toronto’s Hospital for Sick Children and the
MakeAWish Foundation of Canada, while internationally we’ve supported World Vision, which is dedicated to
helping children and families overseas that live in dire poverty.
Q: How does Roots decide who to sponsor?
There’s no shortage of worthy organizations to help. In an average month, Roots receives 5075 queries asking for
assistance. We wish we could say yes to all of them, but unfortunately we don’t have unlimited resources. As a
result, we have to be selective. Generally, as noted earlier, we support first and foremost disadvantaged children
and environmental work. (In most cases, only nonprofit organizations qualify for monetary donations.)
Q: How do I apply for sponsorship?
Visit roots.com and complete our Contact Us form.
Alternatively, you may address all correspondence to firstname.lastname@example.org or to Roots, Sponsorship Requests,
1400 Castlefield Ave., Toronto, ON, Canada M6B 4C4. Please allow a response time of three to four weeks. We
ask that you do not call the Roots head office regarding the status of your request, as we will respond in writing.
Q: How does Roots make a difference through its products?
We provide community support through our merchandise. Roots has created and sold various products that
benefit causes, both locally and internationally, such as bracelets that raised money Right To Play, the Stop Global
Warming Fund and the Make Poverty History campaign. We’ve also been involved with similar initiatives to raise
funds for tsunami victims in Asia and hurricane victims in the Caribbean. We are a longtime supporter of Fashion
Targets Breast Cancer as well as the Flick Off environmental initiative, creating customdesigned products to raise
funds for both causes.